164: The KING of UDEMY on Why 100 Courses are Better Than 1 (Featuring Phil Ebiner)
In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode.
“Every little course is a different stream of income.”
- Phil Ebiner
In This Episode, We Talked About:
- (0:41) Catching up and thinking about pricing
- (5:00) The biggest ideas that affect my pricing strategy
- (12:02) Base-rate neglect
- (15:55) Order bumps vs. one-time offers
- (22:34) The importance of keeping your audience in mind
- (24:43) A good problem I’m currently having
- (26:25) Pros and cons to price raises
- (27:03) Setting the stage for today’s interview
- 29:30) Phil’s thoughts on managing family life and business ownership
- (36:42) The freedom of being your own boss
- (37:55) Debt, traditional education, and finding jobs
- (43:31) Phil’s online course journey
- (48:37) Platform choices
- (52:36) Thinking about the pros and cons of different platform structures
- (1:01:01) High ticket vs. low ticket
- (1:02:39) Thoughts on course that cost more than average
- (1:04:25) Passive income and urgency
- (1:06:12) The two paths to choose from
- (1:14:07) How Phil uses other instructors and shares profits
- (1:19:02) Making the transition to online courses
- (1:20:46) Deciding which content belongs in which part of Phil’s business
- (1:22:43) Answering questions about the online course world
- (1:25:15) Talking tools
- (1:30:19) Phil’s hardware recommendations
- (1:33:46) Webcam resources from Phil + an early pandemic giveaway
- (1:36:12) How 2020 impacted our businesses
- (1:40:01) Phil’s experience with obstacles
- (1:43:09) Why not just stop?
- (1:44:37) Where to find Phil online
- (1:47:00) David sends a bearhug + and we discuss our takeaways
- (1:50:23) Favorite questions and some family backstory
- (1:52:10) Online course alternatives to traditional problems
- (1:54:58) A $36,000 course?
- (1:58:28) My own course experiences with live components
- (2:00:13) Can a new instructor break into Udemy success?
- (2:05:29) Branching out and overcoming obstacles
- (2:11:02) Different strokes for different folks
- (2:14:49) Wrapping up and teasing next week’s episode
That’s all for now, folks! See you on the next episode of The Online Course Show.
