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The Online Course Show

The Online Course Show

Hosted by: Jacques Hopkins

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And...

All Episodes

Episodes

263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)

In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI...
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262: How Systems Can SAVE Your Business (Featuring Jordan Gill)

Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your...
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261: 4-Month RV Trip Recap - Life, Business, & Family on the Road

In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of...
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260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creators can use the platform to build authority, grow an audience, and...
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259: Validating Your Online Course Idea – Pre-Sell, Bootcamp & Beyond

Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping...
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258: The YouTube Strategy Behind a 7-Figure Course Business (Featuring Gillian Perkins)

YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challenges. From optimizing your profile to creating high-quality videos,...
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257: Top 8 Critical Mistakes by Online Course Creators (each one more severe than the next)

In this episode, I’m breaking down the top 8 mistakes online course creators make, ranked from least to most damaging. These are the exact pitfalls that can cost you sales, waste your time, and hold you back from the...
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256: $40k Monthly from a Simple $9 Membership (Featuring Liz Wilcox from Survivor)

Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilcox, who has cracked the code on how to turn a low-cost membership...
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255: How I Increased Revenue by 26.7% Automatically (Introducing Relaunch Magic)

What if you could boost your course sales every month—without ads, new launches, or more work? In this episode, I’m pulling back the curtain on Relaunch Magic, the system I use to re-engage non-buyers and turn them...
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254: Master Your Time Management & Productivity (Featuring Alexis Haselberger)

Do you ever feel like there aren’t enough hours in the day? If you’re struggling to juggle your responsibilities, feeling overwhelmed, and stuck in the hustle, you’re not alone. In this episode, I chat with time...
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253: The Overlooked Revenue Stream Every Course Creator Needs

Want to increase your revenue without creating anything new? In this episode, I reveal a simple yet powerful strategy that helps course creators generate more income with minimal effort. By leveraging affiliate...
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252: Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum)

Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildly profitable business? In this episode, I sit down with Itai...
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