136: Webinar CONTENT – How to Structure Your Webinar to SELL Your Online Course
"You’ve got to help people break through objections."
- Jacques Hopkins
David and I had a lot of fun discussing the ins and outs of my webinar and what I’ve learned over the years of working on it. Once you understand the basic structure of how to do an effective webinar presentation, you can apply this knowledge to just about any niche!
In This Episode, We Talked About:
- (1:44) Life updates and recent events
- (4:03) Facebook communities and why I’ve been going live more often
- (9:24) A book recommendation and update from David
- (13:29) The Win of the Week
- (16:58) My top 4 favorite tools
- (17:35) Do webinars work?
- (20:53) Webinar icebreakers and presentation openers
- (22:12) Incentivizing attendees to watch the whole webinar
- (24:14) How to use an epiphany bridge
- (26:46) The importance of stories
- (27:20) Creating “The 3 Secrets” from false beliefs, with examples from my niche
- (31:24) How to deal with skepticism
- (32:20) The 3 types of false beliefs, with more examples
- (37:29) Transitioning into selling
- (39:11) “The Stack” for webinars
- (42:54) How to do a price reveal
- (44:45) Storytelling to combat false beliefs
- (47:45) Ending your webinar + thoughts on webinar length
- (49:24) Wrapping up
Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.
