129: Success with ONE Launch a Year, Only 30 Seats, And a Huge Waiting List
Here on The Online Course Show, we’re all about learning from successful course creators and keeping an open mind. That’s why I’m super excited to share this episode with you! My guest Alison Beere has a pretty unorthodox approach to teaching in her niche online, and our conversation was definitely thought-provoking.
"Find one person who wants you to teach them, and find out what their questions are."
- Alison Beere
David and I had a lot of fun hearing what’s been working for Alison and discussing her business model. I hope you enjoy listening in!
In This Episode, We Talked About:
- (1:46) How we’re doing with podcast goals and course business goals thus far this year
- (3:25) Questions from David about affiliates
- (6:56) A virtual summit with a past podcast guest
- (12:06) A very cool new podcast feature and how you can participate
- (14:06) Win of the Week
- (17:43) Setting the stage for today’s interview
- (18:21) Introducing Alison Beere and her online course niche
- (21:25) Offering a service versus a course
- (23:15) How Alison would (or wouldn’t) pitch her course offering to me as a business owner
- (24:52) Why she includes live components in her course and how that affects students’ results
- (28:19) Pricing and scheduling considerations
- (30:19) Going back to Alison’s first sale and discussing the structure of her business
- (31:51) The perks of being a successful online course creator
- (33:08) Deal-closing strategies that have worked for Alison
- (34:52) Would Alison change anything if she was starting over now?
- (35:35) Imposter syndrome and how she’s overcome it
- (37:38) Alison’s favorite software and tools
- (38:58) Her advice to new and aspiring course creators
- (40:55) Wrapping up and how to learn more from Alison
- (41:55) David and I discuss Alison’s unique course model
- (42:28) Resources related to topics discussed in the interview
- (44:48) Thoughts on Alison’s evolution from student to teacher
- (47:07) Wrapping up and a reminder on how you can record your own Win of the Week
Thanks for listening and learning along with us today. Stay tuned for another great episode coming soon!
