258: The YouTube Strategy Behind a 7-Figure Course Business (Featuring Gillian Perkins)

YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challenges. From optimizing your profile to creating high-quality videos, thumbnails, and engaging content, there's a lot to consider. In this episode, I sit down with Gillian Perkins, a YouTube expert with nearly a million subscribers, to unpack the strategies that can help you leverage YouTube to grow your online course business.

Gillian shares how she built her channel, why long-form content is king, and her best advice for turning YouTube viewers into paying customers. Whether you're new to YouTube or looking to refine your strategy, this episode is full of actionable insights to help you create content that drives engagement and sales—without burnout.

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Watch the episode on YouTube: https://youtu.be/J8c_S_zmfgo

Links & Resources:

Gillian's website: https://www.gillianperkins.com/

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